4/7/2023 0 Comments Duran duran message board![]() ![]() We know that videos are increasingly being used by companies large and small but quite often they’re overly focused on the corporate message or trying too hard to be quirky or go viral. In 2012 the band continue to use video for the promotion of their music but they’ve also embraced it as a means of effectively communicating their opinions on what’s happening in the world such as this interview with Nick Rhodes on the Olympics. If you’ve not seen the bands use of video in the early days of MTV a classic tune is Rio – shot on board a yacht and a world away from the economic struggles of the decade, it was one of a number of videos from a band that really put the focus on promoting music (their business) through video. People follow others on Pinterest as they’ve got similar interests, vary yours and tell people about you – in your own photos if possible. If you’re not in the habit of creating your own imagery or graphics, show off styles that you like or if you’re in the food industry for example share recipes that leave you drooling. Show off what you can do in photos of your projects, works completed or products available – all infinitely more interesting than any stock photography you can find! Quite apart from the multi-media gallery on their website, the band have embraced Pinterest as a means to show off the wonderful photos that they’ve accumulated as taken by the professionals and the band themselves – it’s not unusual for photos to be taken by the band from the stage! Pinterest allows you to tell your story with photos In the business world you’ll of course offer categories related to segments of your business but include a random or news section (in preference to an uncategorized!) so that when something comes up such as winning an award or sponsorship of a local sports team you’ve got a place to store it – if your blog is business focused, this can be where the human side of the company and its people shines through. As blogs go if you’re interested in their music I think you’d enjoy it, find it here. The Duran Duran blog offers snippets of life on the road, video, product updates, event information and random insights into the band members. Personal and business blogs often come with a theme or a plan and while let’s face it, not everybody lives the life of a rock star travelling the globe it’s not too difficult to look at new ways of entertaining readers or displaying a little personality as appropriate. You should also decide which social media channels you’ll be using for your event and invite people to tweet, like, pin or share as appropriate but plan and don’t let it just happen as you’ll be diluting the coverage if you don’t. Decide on your hashtag at the planning stage and make sure attendees and everybody connected with the event is aware of it from the start. We know businesses are increasingly adopting hashtags for their events but all too often we see a number of different tags in use or that twitter gets all the attention whereas despite its phenomenal growth, twitter still lags considerably behind facebook in the numbers. They also suggest that their fans RSVP via the events option on Facebook so that friends of fans know exactly who’s going to a gig that night. It’s not unusual of course for the tag to trend ensuring everybody knows exactly who’s in town that night. ![]() Throughout the world tour the #duranlive tag has been used on twitter, streamed on to a screen at the back of a stage and enabling all of the fans in the auditorium of the night to participate or send a message to the band. Social Media should be integrated with events Nothing is more off-putting than constant sales messages, think engagement first and sales second. In business brands all too often focus on trying to sell to their followers, use their example and get to know people first – sales will come once people learn to trust you or build a relationship with you. Simon it would appear aims to entertain as this column which offers a round-up of his quirky tweets highlights! John tends to engage with the fans on anything from his autobiography to world events. Two of the band can frequently be found tweeting – John Taylor and Simon Le Bon – each with their very own unique style. So, apart from their world tours and ability to move with the times in their music, we’re looking at digital media lessons any business could take from Duran Duran! We tend as businesses to look to international brands, particularly in the FMCG or technology sectors as examples of how to do Social Business right but few articles appear in relation to the music or movie industry as all too often the updates we see from “celebrities” are in fact part of a perfectly polished plan from a PR or Social Media team ensuring that their clients best side is on show at all times. ![]()
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